Enterprise Healthcare Sales Leader
James Morrissey
Enterprise Healthcare Sales Leader with over ten years specializing in driving revenue growth for PBMs, provider networks, and health plan operations. Full-stack background blends IBM Enterprise Design Thinking and Google Data analytics to translate raw data into compelling financial narratives.
Tools & Platforms
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Career Arc
The Stepping Stones
CVS Health
Pharmacy Call Center → Account Executive
Learned how PBM economics actually work — contract mechanics, rebate structures, and the language that moves buyers.
Blue Cross Blue Shield of Rhode Island
Senior Network Manager
Saw the payer side: how plans evaluate pharmacy benefit partners and where misalignment costs millions.
RxBenefits
Strategic Account Executive
Operationalized positioning -- translating clinical + financial data into retention narratives for C-suite buyers.
Technical Depth
AI Systems I Build
Workflow Automation
Built autonomous pipelines that eliminated manual triage and reduced response time from hours to seconds.
AI-Driven Qualification
Deployed Twilio-based SMS systems that qualify inbound leads 24/7 without human intervention.
Data-to-Narrative Engines
Created automated reporting that transforms raw utilization data into executive-ready positioning decks.
Digital Demand Systems
Engineered Next.js sites with intent-based architectures that compound organic traffic over time.
Proof of Work
Case Studies
CLIENT RETENTION
Enterprise PBM Portfolio
95%+ retention
Designed data-driven renewal narratives that preserved multi-million dollar accounts across 28 employer groups and 18 brokerage offices.
Read moreDEMAND GENERATION
Hawkins Hardwood Flooring
+1,024% traffic
Built a compounding organic demand engine for a local service business with zero ad spend. Traffic grew from 1,364 to 15,341 annual visits.
Read morePRODUCT EXPERIMENTATION
Eighty Six Strategies
Strategist-Builder
Built a product experimentation lab that bridges strategy and technical execution. Developed web systems, AI-assisted workflows, and automation infrastructure from zero technical background.
Read moreCapabilities
Skills & Fit
PMM & GTM
- Product Positioning
- Competitive Intelligence
- Sales Enablement
- Buyer Journey Mapping
- Launch Strategy
- Value Proposition Development
Healthcare & PBM
- Contract Economics
- Formulary Management
- Rebate Optimization
- Clinical Program Design
- Payer Strategy
- Regulatory Navigation
Technical
- Next.js / React
- AI Workflow Automation
- Data Analytics
- CRM Architecture
- Twilio Integration
- SEO / Demand Systems
Contact
Let's Connect
Open to conversations about enterprise healthcare sales, strategic partnerships, and go-to-market leadership across PBMs, health plans, and provider networks.