Principal Strategist (Fractional Growth + AI Systems)
Eighty Six Strategies
2024 — Present
Designed messaging and offers for service brands to win higher-intent work
Built end-to-end pipelines: SEO → landing → lead qualification → follow-up
Developed Next.js dashboards, intake forms, and reporting to reduce admin friction
Implemented SMS + CRM workflow loops to improve speed-to-lead and conversion
