Proof of Work
Case Studies
Deep dives into strategic positioning, demand generation, and client retention work across healthcare, PBM, and local services.
CLIENT RETENTION
Enterprise PBM Portfolio
Data-driven retention narratives
95%+ retention
Designed renewal strategies that preserved multi-million dollar accounts across 28 employer groups and 18 brokerage offices.
Read moreDEMAND GENERATION
Hawkins Hardwood Flooring
Local service business to lead machine
+1,024% traffic
Built a compounding organic demand engine with zero ad spend. Traffic grew from 1,364 to 15,341 annual visits.
Read morePRODUCT EXPERIMENTATION
Eighty Six Strategies
From strategist to strategist-builder
Strategist-Builder
Built a product experimentation environment that bridges strategy and technical execution. Developed web systems, AI-assisted workflows, and automation infrastructure.
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